Last Updated January 10, 2024
This privacy policy describes the personal data collected or processed when you interact with EASYFEET. Orthotic solutions, including through our website, digital experiences, stores, online or offline events etc. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.
If you choose to visit our website and/or make a purchase on the website, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing you with the information about our products and improving our products. We will not use or share your information with anyone except as described in this Privacy Policy.
The terms used in this Privacy Policy have the same meanings as in our Terms of Services, which is accessible at easyfeet.store, unless otherwise defined in this Privacy Policy.
The website easyfeet.store belongs to the legal entity EASYFEET INC.
INFORMATION COLLECTION AND USE
For a better experience while visiting our website, EASYFEET. Orthotic solutions (hereinafter – “We”, “EASYFEET”) may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, email address etc. The information that we collect will be used to contact or identify you.
What information We collect
We ask you for certain personal data to provide you with the products or services you request.
EASYFEET may collect certain personally identifiable information (“PII”) voluntarily provided by website visitors during their website usage session(s).
This personal data includes your:
- contact details including name, email, telephone number, shipping and billing address;
- login and account information, including screen name, password and unique user ID;
- personal details including gender, hometown, date of birth and purchase history;
- payment or credit card information;
- data on physical characteristics, including weight, height, and body measurements (such as shoe/foot measurements);
- demographic information and purchasing history;
- personal preferences including your wish list as well as marketing preferences.
When interacting with our website, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies and Pixel Tags.” This data includes:
- Device IDs, call state, network access, storage information; and
- Cookies, IP addresses, referrer headers, data identifying your web browser and version, web beacons, tags, and interactions with our website.
At this time, we do not respond to “do not track” signals sent by web browsers.
KIDS
We do not knowingly collect personal information online from children under the age of 13.
Where We collect PII
PII is only collected when supplied voluntarily by website users during their website usage session(s). We may ask for PII in the following places: During checkout, during email newsletter signup, and/or during interactions with customer support. General site usage data is collected using cookies (please see below the section regarding Cookies).
Why and how do We use your PII
We use your personal data in the following ways:
To provide the Products and the Services You request
When you use our website, we will use your personal data to provide the requested product or service. For example, if you make a purchase on easyfeet.store, we will use the contact information you give us to communicate with you about the purchase. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
In many cases, to use features within our website you may need to provide EASYFEET with additional data or additional consent to use particular data in a certain way.
To communicate information about our Products and for other promotional purposes
If you are an existing customer of EASYFEET (for example, if you have placed an order with us), We may use the contact details you provided to send you marketing communications about similar EASYFEET products, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.
We may use the information that you provide to us to personalize communications and advertisements regarding our products that may be of interest to you. For registered users, this may include data collected from your interactions with our website that are associated with your account across devices.
To operate, improve and maintain our business and Products
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products to enhance your user experience and to help us diagnose technical and service problems and administer our website.
To protect our or others' rights, property or safety
We may also use personal data about how you use our website to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Services, and to comply with court orders, governmental requests or applicable law.
For general research and analysis purposes
We use data about how our visitors use our website to understand customer behavior or preferences.
Other purposes
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
SHARING OF YOUR PERSONAL DATA
EASYFEET may share each of the categories of personal data we collect with the following types of entities for the business purposes described:
- Service providers processing personal data (including the personal data noted in the "What Information We Collect" section) for business purposes on EASYFEET’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, advertising, analytics, manage brand and product promotions as well as administering certain services and features, including on our website.
- Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our website or violations of our website's Terms of Services and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
- To any other third party where you have provided your consent.
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
We do not sell your personal data.
PROTECTION AND MANAGEMENT OF YOUR PERSONAL DATA
- Encryption & Security: We use a variety of technical, administrative, and organizational security measures, including encryption tools in certain circumstances, to maintain the safety of your personal data.
Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
- Retention of your personal data: We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless otherwise required or permitted by law.
- Managing your personal data: You may have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data; (iii) correction of your personal data if it is incomplete or inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances as provided by applicable law. We do not sell your personal data. We will not discriminate against you for the exercise of these rights. If you request to delete your account or personal data, you can create a new account and provide us with your personal data one more time on our website at any time.
If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us. Contact details, a link to the webform for these requests can be found in the “Questions, Complaints and Feedback” section below. We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.
- Managing your notifications: If you have an EASYFEET account, you can opt-out of receiving EASYFEET’s marketing communications by modifying the preferences in your account settings. Alternatively, you can opt-out by following the opt out or unsubscribe instructions in the message or by contacting us. Contact details are in the “Questions, Feedback and Metrics” section below.
Secure payment card transaction processing
Our website uses secure checkout to transmit your payment card information from a secure web page to a secure payment application.
We do not store complete payment card information on any of our systems. Payment card information is passed during the secure checkout process to our secure payment processing partner for payment validation and authorization. Once payment is processed, the only payment card information we maintain is the card type (Visa, MasterCard, etc.), the last 4 digits of the card used, and the card expiration date. We do not maintain the full payment card number or the payment card CVV/CSC. This practice helps us keep your information safe.
Billing statements reflect a charge to EASYFEET.STORE.
Communications
By providing your contact information, you agree to receive certain electronic communications from us. You agree that any notice, agreement, disclosure, or other communication that we send you electronically will satisfy any legal notice requirements, including that such communications be in writing. All calls, emails, and other communications between you and EASYFEET may be recorded.
By providing us with your email, phone number and other personal data or subscribing via our subscription form on our website, you give your consent that we may send you marketing offers, advertisement and other messages and notifications regarding our products and services.
COOKIES and Pixel Tags
EASYFEET collects information, which may include personal data, when you use our website. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our website such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our website. We use several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.
We use cookies and pixel tags to track usage of the website and to understand our customers’ preferences. This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about website traffic and website interaction, to identify trends and obtain statistics so that we can improve our website. There are generally three categories of cookies used on our website:
- Functional: These cookies are required for basic website functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
- Performance: These cookies allow us to improve our website's functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember website preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow website performance.
- Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Advertising cookies collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
Your browser can help you manage cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our website more efficient and some of our services will not function properly.
Facebook Ads conversion tracking (Facebook pixel)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Facebook advertising network with actions performed on this application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram, and Audience Network. Personal Data collected: Cookies, Usage Data.
To learn more about how Meta processes and protects your data, we recommend reviewing the following terms: https://www.facebook.com/help/637205020878504/
Google Ads conversion tracking (Google Inc.)
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on the location this application is accessed from, that connects data from the Google Ads advertising network with actions performed on this application. Personal Data collected: Cookies, Usage Data.
Display Advertising extension for Google Analytics (Google Inc.)
Google Analytics on this application might use Google's Interest-based advertising, 3rd-party audience data, and information from the DoubleClick Cookie to extend analytics with demographics, interests, and ads interaction data. Personal Data collected: Cookies, Usage Data.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. Google Inc. utilizes the Data collected to track and examine the use of this application, to prepare reports on its activities, and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies, Usage Data.
To learn more about how Google processes and protects your data, we recommend reviewing the following terms: https://policies.google.com/privacy?hl=en-US
DATA PROTECTION RIGHTS
If you fall under the protection of the California Consumer Privacy Act (CCPA), you have data protection rights under the applicable laws.
You maintain the right to request the correction, amendment, deletion, or restriction of the use of your personal data by sending it to the email: support@easyfeet.store
We will assess and respond to your request within the legally stipulated time frames.
RECEIVING INFORMATION FROM EASYFEET.STORE
When you place an order on our website, we will send you an email receipt confirming your purchase as well as an email notification confirming your order shipment. Similarly, when you create an account on our website, we will send you an email confirming account creation. You will receive these emails, otherwise known as transactional emails, regardless of whether or not you choose to sign up for our email subscription. Please note that your receipt of our transactional emails does not automatically enroll you in our email subscription program.
If you shop our website and leave without completing your purchase, we may email you a reminder to complete your purchase, provided that you supplied your email address to us during your shopping session. You may opt out of these or future reminder emails at any time by clicking the "unsubscribe" link in the footer of such emails.
We periodically send emails to our email subscribers to help keep you informed of our new products, features, and/or special promotions. We only send emails to visitors who sign up during checkout or who subscribe to our email subscription on our website. In every email that we distribute, we include instructions on how to unsubscribe from our email subscriber list.
By providing us with your email, phone number and other personal data or subscribing via our subscription form on our website, you give your consent that we may send you marketing offers, advertisement and other messages and notifications regarding our products and services.
You may opt out of these or future emails at any time by clicking the "unsubscribe" link in the footer of such emails.
Phone Number
By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you give your consent that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 3 per month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions, please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.
Online policy for individuals under 18 years of age
This site is not directed to children under the age of 18 and no information should be submitted through the website by individuals 17 years of age and under without parent or guardian permission.
CHANGES to our Privacy Policy
By using our website, you consent to the collection and use of this information by Online Insole Sales.
It also should be noted that applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.
QUESTIONS, Complaint and Feedback
We welcome questions, comments, and concerns about our privacy policy and privacy practices.
If you wish to provide feedback or if you have questions or concerns, or wish to exercise your rights related to your personal data, please send us an email at support@easyfeet.store.
You may also contact us at: 30 N Gould St Ste R 30706 Sheridan, WY 82801 USA
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.
